ALLSTATE

ALLSTATE CONSUMER PRINT

Ad production included shoot, art buying, retouching, custom font creation and negotiation, keyline and fulfillment to publications.

ALLSTATE OUT OF HOME ADVERTISING

A sampling of Allstate outdoor and bus shelters featuring Mayhem along with the Clio Award winning, 2011: Delete Text Driving. Production included shoot, retouching, keylines, custom font creation and negotiation, printing and fulfillment. Photographed by Martin Schoeller and retouched by Giannini Creative, it caputured the true grit of the Mayhem character bringing it to life in a printed medium.

Award Winning “Delete Text Driving” was shot, produced, printed and posted in less than a week.

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Mayhem Radio - the Outdoor Campaign won Addy Awards, Silver and Gold, 2014. Utilizing short-range radio station broadcasting through specially outfitted billboards, drivers stalled in heavily trafficked intersections could tune in and hear the Allstate Mayhem character.

A Chicago billboard created for Allstate for their 80th anniversary: equipped with 52 electroluminescent panels to reveal the good hands message.

ALLSTATE EXPERIENTIAL

Allstate Sugarbowl: A video featuring the Allstate Sugarbowl experiential event.

The Allstate Sugarbowl is Mayhem. A successful outdoor event campaign that ran for four consecutive years, we created an outdoor board and custom installation showing collided, rival team buses. Initially launched when instagram was just gaining popularity, it gave fans the opportunity to take selfies and post to their social accounts – showing their team spirit before the game.

ALLSTATE EVENTS

Imagery showing the Daytona Motorcycle Event trailer and booth.

ALLSTATE - SAVE 11

A custom two-sided booth installation of car keys, representing the nearly 5,000 teens that died in car crashes in one year.

Cannes Lion award-winning Save 11 campaign - a campaign that put a real face on the issue of teen deaths caused by car accidents which urged Congress to support national graduated driver licensing laws. The campaign featured local print and out of home, collateral materials delivered to congressional leaders, website and a custom exhibit installation of 4,946 car keys, representing one of every American teenager who had died in a car crash in 2007. The campaign won multiple advertising industry awards, but the most significant accolade was bestowed on 7/6/12, when the POTUS signed the bill into law. proving you can never underestimate the power of advertising.

ALLSTATE COLLATERAL

Allstate Mayhem 12 month calendars for 5 consecutive years, Allstate Dealer Services shopper marketing materials printed with Scodix raised coatings.

ALLSTATE ANIMATION - MARCH MADNESS MAYHEM

An animated logo produced from still assets for Allstate Mayhem March Madness

ALLSTATE VIDEOS - RIDER SERIES

Allstate motorcycle motion captured in conjunction with still photography shoot for ad campaign. OLV was edited as a Rider Series as content for Allstate Rider News and digital channels.

ALLSTATE - COME IN

Captured, produced and edited with Leo Burnett Advertising’s in-house studio, Greenhouse.

AD REELS

FEEDING AMERICA

I am Hunger in America, Feeding America campaign in partnership with Ad Council. Produced out-of-home and print ads from artwork created from Feeding America’s food bank curated photos in combination with artificial intelligence (AI) data to create a single data-driven representation of what the face of hunger looks like in America.

FIELD MUSEUM

HALLMARK

KEEBLER

Ad production work involved food table top shoots, animation, retouching, keylining and fulfillment to publications.

KELLOGG’S

Ad production work included product table top shoot, retouching, keylining and fulfillment to publications.

KRAFT

An original string cheese art book. From concept inception through completion of printed book, in the span of 72 hours, the 48-page perfect bound digitally printed books were included as part of Kraft’s in-flight relief pack, a program designed to help reduce parents’ stress of Labor Day travel.

McDONALD’S

PREGO

CITY OF CHICAGO- COVID 19

A series of messages part of an awareness campaign at the beginning of the pandemic. For this digital outdoor campaign we produced the artwork and ad materials in various sizes and formats in 24 hours.

BANK OF AMERICA

COM ED

The work for the ComEd campaign was shot by Chicago Instagram photographer, Trashhand. The campaign included print ads, outdoor billboards, web banners and olv’s.

MILLER COORS

A sampling of Coors Light new Chill outdoor and digital campaign for national and sports.

JIM BEAM

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PrEP

The goal of the PrEP4Love campaign is to improve awareness of PrEP throughout all communities in Chicago, but particularly among those who are most vulnerable to HIV. A recent study by the Chicago Center for HIV Elimination at the University of Chicago reveals the PrEP4Love social marketing campaign generated roughly 41 million unique views across various social media platforms within four months of its pilot launch across Chicago. The campaign was shot by Chicago Photographer Sandro Miller. The post-shoot work for the campaign included retouching, print ads and outdoor production, printing and fulfillment. To further express the campaign message of “heat”, a Chicago bus shelter unit was specially equipped with a heating lamp device.

PURINA BENEFUL

ESURANCE - COLLATERAL

Collaborated directly with a team of designers and agency’s experiential team to lead, concept, design and produce limited-edition Esurance “Suprisingly Painless Gifting” materials in less than a week. Printed materials included wrapping paper with spokesperson Dennis Quaid’s face, gift tags, gift bags and gift cards, all of which captured the humorous yet honest sentiment of holiday gifting. The gifting materials were distributed at a one-day pop-up store in Chicago, just in time for last-minute shoppers.

LEO BURNETT ADVERTISING AGENCY- CLIENT GIFT

Partnering with the agency’s in-house Department of Design, we came up with an idea for a client holiday gift. Sourcing and negotiating contracts to work with Chicago Chef Gale Gand to create jars of custom created apple-caramel dipping sauce. Working with a local printer, we designed a mailing box which contained an apple with food safe sticker, food safe shredded fill, jar label and card.

LEO BURNETT ADVERTISING AGENCY - 85TH ANNIVERSARY EMPLOYEE MAILING

Due to the global pandemic which forced employees to be remote for the 85th anniversary, we mailed each employee a custom package complete with colored chalk, a 100 Leo’s quote book and an official LB black pencil. A live agency event was streamed via zoom as we asked employees to express their their favorite Leo quote in a creative and inspiring way and post a photo to social media. Each post generated a donation to help fund an educational program.

LEO BURNETT - GLOBAL PRODUCT COMMITTEE: MUMBAI

The Leo Burnett agency has a long and storied tradition called Global Product Committee (GPC). GPC brings together a gathering of creatives to review and discuss our agency product, and see how it measures up against our HumanKind scale, a measurement tool that allows us to put some definition around how we talk about work and judge its success. A way to codify our agency’s creative product, from anywhere in the world. Hundreds of campaigns, viewed piece by piece, each one scored 1–10.

The February 2020 GPC happened in Mumbai, India. We created a suite of materials that our Global CCO gifted to the judges from the Chicago office. It included a set of Mumbai travel postcards, a letterpress-printed personal notecard, a symbolic 10 of hearts and a laptop sticker—all wrapped up in a brown Kraft envelope stamped with a passport stamp.

MILK PEP - OLV’s

ART INSTITUTE - GAUGUIN

An integrated campaign to get Chicagoans interested Paul Gauguin’s exhibit at the Art Institute. Campaign consisted of print ads, outdoor and transit advertising.

Working with Chicago Scenic, we produced a two-sided sculpture/experiential unit for the Pride Parade and invited people to “defy” the “definition” of gender.

Chicago Pride Parade - Defy Definition

ART INSTITUTE - WARHOL

Warhol OOH - the campaign works to give retrospective credit to Warhol by contextualizing his body of work through a contemporary lens. The campaign consisted of print ads, outdoor boards and various unique outdoor applications. In one outdoor wall application, an artist painted the flower backdrop and individual digitally printed single sheet posters sized 3’w x 6’h were hand pasted and affixed for a wild posting application.

UNITED HEALTH CARE

JACK DANIELS

Director - Jamieson Mulholland, Editing/Color/Finish - Optimus

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Jack Daniels Triple Mash OLV:15

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SCHOOL SPECIALTY - THE SMART SQUAD

The Smart Squad, focuses on a professional group of kid testers, performing product testing in a fun and whimsical production demonstrating School Smart products deliver quality and value equivalent to nationally branded competitors.

Quinn Wilson - Director